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Behind the data: the secret to songwriting

With 25 Billboard Hot 100 number one hits to his name, Max Martin is effectively the king of pop music. We wanted to find the key to his success—with a little help from a lot of data.

00:00 - Behind the data
00:39 - Our dataset
01:53 - Was Max Martin right?
03:32 - Why intros are shorter now

To read our daily chart on hit-maker Max Martin:

For more of The Economist’s data journalism:

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How blurred lines changed pop music:

Why streaming changed pop songs:

Did pop music peak in 1971?:

What makes good music?:
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The Economist
The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
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