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Trump’s headwear psychoanalysed, ICE agents at airports, and Iran oil sanctions
2026-03-25
Welcome to our press review of events in the United States. Every Wednesday I look at how the Swiss media have reported and reacted to three major stories in the US – in politics, finance and science. Does the wearing of MAGA caps reflect a “widespread infantilisation of American society”, as one Swiss writer reckoned …
Trainer maker On can use Swiss cross on sports shoes
2026-03-23
The shoe manufacturer On has been successful in its long-running battle with the Swiss authorities to use the Swiss cross on its running shoes. +Get the most important news from Switzerland in your inbox The company has confirmed earlier media reports that the Swiss cross will be allowed to feature on its sports shoes. The …
Swiss companies employ AI tools for social media strategies
2026-02-04
Practically all large Swiss companies and organisations integrate artificial intelligence (AI) tools into their social media strategies, according to a study. +Get the most important news from Switzerland in your inbox Companies and organisations want to use social media to increase their visibility and reach and strengthen trust, a study by the ZHAW and PR …
New Swiss electric cars regain traction but miss targets
2026-02-04
Sales of electric cars continued to rise in Switzerland last year, although not enough to meet the targets set by the federal government. +Get the most important news from Switzerland in your inbox The overall car market remains sluggish, reports the Federal Statistical Office (FSO). A total of 232,602 passenger cars were put on Swiss …
Swiss bank UBS posts bumper 2025 profits
2026-02-04
Swiss banking giant UBS has reported annual 2025 profits of $7.8 billion, boosted by an unexpectedly high $1.2 billion performance in the final quarter of the year. +Get the most important news from Switzerland in your inbox Full year profits rose 53% from 2024, while Q4 profits gained 56% year-on-year. Analysts had expected an average …
How a Swiss compromise could save UBS billions
2025-12-18
Nearly two years after the Swiss government first proposed significantly increasing the capital requirements of UBS — igniting a heated dispute with the country’s largest bank — there are signs that the debate is finally moving in a more amicable direction. A cross-party group of Swiss politicians last week laid out a set of compromise …
Troublesome Swiss train will not operate abroad
2025-12-17
The Swiss Federal Railways will not be operating the problem-riddled double-decker FV-Dosto train abroad. The aim of the procurement was to keep all options open, said the spokeswoman for Swiss Federal Railways on Swiss public radio SRF. “In the meantime, we have seen that there are other trains that are more suitable for use on …
Uber: Swiss user trends in 2025
2025-12-15
Uber has for the first time published details of how Swiss residents use the popular ride-hailing app service. + Get the most important news from Switzerland in your inbox For many Swiss residents, Uber is now part of everyday life. Last year’s most frequent user was a Zurich man, who made 1,260 trips, an average …
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