Anti-consumerists push for advertising-free Swiss capital

An anti-consumerist alliance has launched a people's initiative calling for a ban on all commercial advertising throughout the Swiss capital. + Get the most important news from Switzerland in your inbox The text of the 'Bern without advertising' initiative aims to ban consumer marketing on outdoor posters and commercial screens. Cultural posters, public and local information billboards would be exempt from the ban. The aim is to reduce commercial influence in public spaces, says the initiators of the proposal. In 2024, Bern city council narrowly accepted a motion banning advertising. But supporters did an about-face during the consultation on the 2026 budget, concluding that, given the current financial situation, such income should not be deprived. Advertising space rental brings in more than CHF5 million for the city each year. Translated from French by AI/mga How we work We select the most relevant news for an international audience and use automatic translation tools to ... Full story here Are you the author? Previous post See more for 3.) Swissinfo Business and Economy Next post
Tags: Featured,newsletter