Swiss consumers are increasingly cost-conscious when it comes to digital services, with nearly two-thirds of households seeking to spend as little as possible on communication services, according to a new study. + Get the most important news from Switzerland in your inbox Swiss consumers are extremely sensitive to costs, according to the "Decoding the Digital Home 2025" study, published on Monday. The survey carried out by EY consulting found that 62% of households want to spend as little as possible on communication services, while 43% would be prepared to cut back on services or support in return for cheaper packages. Furthermore, 69% would like providers to offer fixed-price guarantees. For some respondents, geopolitical developments also play a role when choosing an internet provider. In all, 27% of respondents who are very concerned about rising monthly internet connection costs as a result of trade conflicts fear that prices for electronic devices such as smartphones, mobile ...
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Home › 3) Swiss Markets and News › 3.) Swissinfo Business and Economy › Survey: Swiss want to pay less for digital services
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Survey: Swiss want to pay less for digital services
Published on December 15, 2025
Permanent link to this article: https://snbchf.com/2025/12/survey-swiss-pay-less-digital-services/
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