Record number of guests in 2025: Swiss tourism boss

Switzerland Tourism is expecting a record year for overnight stays by foreign guests in 2025. +Get the most important news from Switzerland in your inbox Overnight stays are expected to grow by 1-2% compared to the previous year, Switzerland Tourism Director Martin Nydegger told Blick. The number of overnight stays rose by 2.6% to 42.8 million in the previous year, the Federal Statistical Office reported in February. This broke the record set in 2023 of 41.8 million overnight stays. + Follow Swissinfo's coverage of tourism in Switzerland Nydegger said in an interview published on Friday that the industry needs overnight stays to grow by 1-2% to finance all investments. Nydegger was unable to quantify the extent to which this growth is attributable to campaigns by the marketing organisation - such as promotional videos featuring celebrities like Roger Federer. "Internally, we assume that every sixth guest is attributable to our global marketing," he said. 'Ridiculous' celebrity fees ... Full story here Are you the author? Previous post See more for 3.) Swissinfo Business and Economy Next post
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