Study: Swiss watch industry shows resilience in face of US tariffs

The Swiss watch industry is facing difficulties in the face of US tariffs. However, according to a study by the consulting firm Deloitte, the industry has proved resilient so far. +Get the most important news from Switzerland in your inbox Import duties of 39% on Swiss watches have been in force in the US since August 2025. This is a blow to the watch industry’s most important export market. Added to this are the strong franc, falling demand in other regions and increasing price sensitivity among customers, as Deloitte writes in the study published on Wednesday. Last year, watches worth CHF4.4 billion ($5.5 billion) were exported to the US. The largest export market for Swiss watches accounted for almost 17% of global Swiss watch exports. Higher prices However, the industry has proved resilient so far: according to Deloitte, the value of exported watches fell by a comparatively slight 1% between January and August 2025 compared to the previous year. According to the management ... Full story here Are you the author? Previous post See more for 3.) Swissinfo Business and Economy Next post
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