Follow @dorgang

Follow @snbchf

Home › 3) Swiss Markets and News › 3.) Swissinfo Business and Economy › Hero takes over British food brand Deliciously Ella

Previous post Next post

Hero takes over British food brand Deliciously Ella

Published on September 17, 2024

See on Internet Archive

by
Swissinfo
My articles My site About me My videos My books
Follow on:Twitter Facebook Google +

Hero takes over British food brand Deliciously Ella Keystone-SDA

Generated with artificial intelligence.

The Swiss food group Hero is taking over the Deliciously Ella brand founded by well-known food blogger Ella Mills. The company did not disclose the purchase price for the British firm.

This content was published on September 17, 2024 - 12:51

+ Get the most important news from Switzerland in your inbox

Deliciously Ella sells vegan bars, granola, nut mixes and crackers, among other things. Hero hopes the takeover will enable it to enter the British snack market. However, the UK is not new territory for the Swiss group: it is already present in the country with Organix, a brand for baby food.

The Deliciously brand has seen “rapid growth” since it was founded in 2016. The takeover will now enable the company to reach “millions more customers around the world”. Food blogger and entrepreneur Ella Mills and her husband Matthew, CEO of the company, will reportedly remain with the company and “lead the next stage of growth”.

Best-selling debut cook book

Ella Mills, who was called Woodward at the time, started a blog with plant-based recipes in 2012 after changing her diet due to illness. This was followed by her first cookbook in 2015, which, according to an article in Forbes, became the best-selling debut cookbook of all time in the UK and made the blogger instantly famous.

A year later, the first snacks followed, which were sold at coffee chain Starbucks and supermarket chains Whole Foods and Waitrose, among others. According to the company website, Deliciously Ella products are now available in over 10,000 stores in the UK and Europe, and have also been available in Switzerland since 2021.

Translated from German by DeepL/mga

This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles.

If you want to know more about how we work, have a look here, if you want to learn more about how we use technology, click here, and if you have feedback on this news story please write to [email protected].

Switzerland-wide plastic recycling available from October

This content was published on Sep 17, 2024 In Switzerland, there will soon be a collection bag for yoghurt pots, shampoo bottles, etc.

Swiss Tamedia group merges editorial teams and cuts jobs

This content was published on Sep 17, 2024 Tamedia group gives details of editorial shake-up as it implements previously announced job cuts.

Switzerland edges closer to stricter screening of foreign investments

This content was published on Sep 17, 2024 Foreign investors are set to face greater scrutiny in Switzerland as one parliamentary chamber passes the so-called Lex China bill.

Increase in animal testing in Switzerland last year

This content was published on Sep 17, 2024 Almost 600,000 animals were used in animal experiments in Switzerland in 2023 - an increase of 1.6% compared to the previous year.

Fribourg university opens centre for food science

This content was published on Sep 17, 2024 The University of Fribourg in Switzerland is creating a centre dedicated to food science.

Beleaguered Swiss watch industry calls for political support

This content was published on Sep 17, 2024 The Swiss watch industry is going through difficult times as global demand declines and the strong franc piles on the pressure.

Council of States insists on exceptions for cigarette advert ban

This content was published on Sep 17, 2024 Lawmakers continue to debate the implementation of nationwide restrictions on tobacco advertising.

Zurich Film Festival to honour Pamela Anderson

This content was published on Sep 17, 2024 Hollywood star Pamela Anderson will be honoured at the Zurich Film Festival for her career and role in the film The Last Showgirl.

Swiss Senate saves Pro Helvetia budget

This content was published on Sep 17, 2024 Senate blocks Pro Helvetia budget cut decided by House of Representatives.

Switzerland to host Ukraine mine action conference in October

This content was published on Sep 16, 2024 Together with Ukraine, Switzerland is organising the Ukraine Mine Action Conference (UMAC2024) in Lausanne on October 17 and 18.

Full story here Are you the author?

About Swissinfo

SWI swissinfo.ch – the international service of the Swiss Broadcasting Corporation (SBC). Since 1999, swissinfo.ch has fulfilled the federal government’s mandate to distribute information about Switzerland internationally, supplementing the online offerings of the radio and television stations of the SBC. Today, the international service is directed above all at an international audience interested in Switzerland, as well as at Swiss citizens living abroad.

My articles My site About me My books
Follow on:Twitter Facebook Google +