Previous post Next post

Miles & More and qiibee Transform Loyalty Rewards with Blockchain

Miles & More, the loyalty program of the Lufthansa Group, has partnered with blockchain-based B2B marketplace qiibee to allow small and mid-size enterprises (SMEs) to join the program easily.

The key highlight of this collaboration is the integration of blockchain technology, which simplifies the onboarding process for SMEs while ensuring the secure and efficient management of loyalty rewards.

qiibee’s blockchain-based marketplace offers instant, cost-effective transactions and guarantees full data privacy control. Through this integration, Miles & More members gain access to a broader and more diverse network of partners, including regional businesses.

The partnership also aims to enhance connectivity between enterprises and customers, with plans to onboard more partners and launch a Shopify plug-in for seamless integration.

Miles & More and qiibee Transform Loyalty Rewards with Blockchain

Johann-Philipp Bruns

Johann-Philipp Bruns, Managing Director of Miles & More GmbH:

“The partnership is a win-win situation for everyone. We are expanding our partner network with exciting and diverse enterprises. These, in turn, gain access to our members and thus to a further, demanding target group in the premium segment.”

Miles & More and qiibee Transform Loyalty Rewards with Blockchain

Gabriele Giancola

Gabriele Giancola, CEO at qiibee:

“The qiibee blockchain is 100 percent focused on the needs of the loyalty market, featuring instantaneous, low-cost transactions and full control over data privacy. This will position our technology further as the industry standard for Web3 loyalty partnerships.”

 

Featured image credit: Edited from Freepik

The post Miles & More and qiibee Transform Loyalty Rewards with Blockchain appeared first on Fintech Schweiz Digital Finance News - FintechNewsCH.

Full story here Are you the author?
Fintechnews Switzerland
Fintech News Switzerland provides a source of timely, deep insights and the latest local and global news about Fintech. Launched in 2014, the Fintech News Network team works very hard to deliver fintech-centric content in various forms to an audience looking for updates on fintech events and webinars, stunning opinions from highly-reputable digital finance innovators, analysis on fintech applications from active insiders, breaking news on fintech topics and fintech market alerts.
Previous post See more for 6c.) Fintechnews Next post
Tags: ,,

Permanent link to this article: https://snbchf.com/2023/12/switzerland-miles-more-qiibee-transform-loyalty-rewards-blockchain/

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site uses Akismet to reduce spam. Learn how your comment data is processed.