How to win a bid to host the Olympics

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The Economist
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Tessa Jowell brought the idea of London hosting the Olympic games to the table. She shares with us her tips on how to win the race to stage the greatest show on earth.

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On the 16th May the International Olympic Committee’s evaluation group will visit Paris to assess the bid to host the 2024 Olympic games. Tessa Jowell discusses how to bid for the Olympics.

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About The Economist

The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.

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