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| Why haven’t MAGA brands taken off? The Economist’s Business writer, Shera Avi-Yonah, and co-host of The Intelligence podcast, Jason Palmer, discuss the rise of a conservative parallel economy, why explicitly political brands struggle to scale, and how boycotts have become the most powerful tool of consumers. 00:00 - What are MAGA brands and who are they for? 00:30 - What is the “parallel economy”? 01:33 - Why are these brands struggling financially? 02:02 - Do consumers actually want politics in their purchases? 02:59 - Why are boycotts more effective than new brands? 04:49 - Can brands really stay out of politics? Listen to the full episode: https://econ.st/3PPCHvh Why MAGA brands have been a flop:https://econ.st/4anVqWN Subscribe: https://www.economist.com/subscribe Download the App: https://www.economist.com/get-the-app Instagram: https://www.instagram.com/theeconomist/ Facebook: https://www.facebook.com/TheEconomist/ X: https://x.com/TheEconomist #TheEconomist #MAGA #DonaldTrump |
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