Swiss companies employ AI tools for social media strategies
2026-02-04
Practically all large Swiss companies and organisations integrate artificial intelligence (AI) tools into their social media strategies, according to a study. +Get the most important news from Switzerland in your inbox Companies and organisations want to use social media to increase their visibility and reach and strengthen trust, a study by the ZHAW and PR …
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New Swiss electric cars regain traction but miss targets
2026-02-04
Sales of electric cars continued to rise in Switzerland last year, although not enough to meet the targets set by the federal government. +Get the most important news from Switzerland in your inbox The overall car market remains sluggish, reports the Federal Statistical Office (FSO). A total of 232,602 passenger cars were put on Swiss …
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Swiss bank UBS posts bumper 2025 profits
2026-02-04
Swiss banking giant UBS has reported annual 2025 profits of $7.8 billion, boosted by an unexpectedly high $1.2 billion performance in the final quarter of the year. +Get the most important news from Switzerland in your inbox Full year profits rose 53% from 2024, while Q4 profits gained 56% year-on-year. Analysts had expected an average …
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Swiss Senate rejects cuts to Swissinfo’s finances
2025-12-18
The Swiss government has proposed dozens of cost-cutting measures under a vast savings package aimed at keeping the federal budget in check. One of the proposed measures involves cutting the federal contribution to the Swiss Broadcasting Corporation’s (SBC) foreign mandate, which includes Swissinfo. On Wednesday, the Senate narrowly rejected this cut. The federal contribution to …
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Consumer groups warn against risks of influencer marketing
2025-12-17
So-called influence marketing – the promotion of products on social media by influencers – has become very important, but it is very opaque and presents considerable risks. This is according to a study – also carried out in Switzerland – by the European consumer federation BEUC, which is calling for stricter rules. +Get the most …
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‘Snow Compass’ guides Swiss resorts through declining snowfall
2025-12-15
The winter season got off to a good start in Switzerland with heavy early snowfalls in several ski resorts. But the long-term picture remains far more complex. As the Swiss Alps warm, resorts are being pushed to rethink their strategies and those at lower altitudes must look for alternatives to skiing. A new scientific online …
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Storm Benjamin, Swiss village relocation and festive lights curfew
2025-10-24
Storm Benjamin batters Switzerland, Brienz villagers seek permanent relocation and a curfew on Christmas lights sparks debate. Here are three stories from Switzerland this week.
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Swiss government seeks solutions to medicine shortages
2025-10-22
This spring, a group of experts plans to examine a range of measures to tackle drug shortages in Switzerland. Some of the measures up for discussion include simplifying authorisations, closer supply monitoring, and stronger international networking. +Get the most important news from Switzerland in your inbox The group of experts chaired by Bernhard Pulver, former …
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