Lab-grown meat ‘not market ready for five years’: Bell CEO

Published on December 24, 2025

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A phase of strong growth in meat substitute products is over, according to the CEO of Swiss food producer Bell Food Group. +Get the most important news from Switzerland in your inbox Sales of Bell's meat substitute range are only growing by 0-1% per year, Marco Tschanz said in an interview with the Neue Zürcher Zeitung newspaper. + How Switzerland can cut meat consumption by 2050 Although there was a boom during the coronavirus pandemic, this has tailed off. Meat substitutes have therefore "remained a niche product until now”. One reason for this is the flavour, which is still not comparable to that of meat. In addition, these are often “highly processed products with many additives”, said Tschanz. In terms of price, the substitute products, which were often more expensive in the past, have now equalised with the original. Bell also continues to rely on conventional meat. Per capita consumption in Switzerland has been stable for many years, explained Tschanz. At the same time, the ... Full story here Are you the author?

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