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Is Switzerland losing its place in the world?

Published on December 22, 2025

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Swissinfo
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It was a remarkably blunt public warning from the top of Switzerland’s biggest bank. UBS chair Colm Kelleher declared last month that Switzerland was “losing its lustre” and had reached a “crossroads with major challenges”. As evidence, he cited fierce competition in wealth management, US tariffs that have hit pharmaceuticals and other export sectors, and a regulatory environment that he regards as increasingly out of sync with more liberal regimes. He is not alone. Severin Schwan, the chair of Basel-based pharma giant Roche, warned at a panel discussion this month that Switzerland faces a “critical” moment and should be “very worried — even paranoid” that global investment pressures and slow political decision-making threaten its competitiveness. In a country that prefers to avoid global headlines, such rebukes from pillars of its corporate establishment are a sign of how uncomfortable this year has been. For much of the postwar period, Switzerland appeared insulated from many of ... Full story here Are you the author?

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SWI swissinfo.ch – the international service of the Swiss Broadcasting Corporation (SBC). Since 1999, swissinfo.ch has fulfilled the federal government’s mandate to distribute information about Switzerland internationally, supplementing the online offerings of the radio and television stations of the SBC. Today, the international service is directed above all at an international audience interested in Switzerland, as well as at Swiss citizens living abroad.

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