The Corum watch brand back in Swiss hands
Keystone-SDA
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The watch brand, founded in 1955 by René Bannwart, has been bought by one of its former executives from its Chinese owners.
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The current owner, Citychamp Watch & Jewellery Group, has sold the company via a buy-out to Haso Mehmedovic, Corum said in a press release. Mehmedovic, the new CEO and chairman of the board, started out as a watchmaker before rising through the ranks to become international sales director.
The transaction led by Mehmedovic also includes a group of experienced Swiss investors. “All industrial and commercial assets — including patents, intellectual property, and archives — will remain in Swiss hands and align with a clear strategic direction,” stated the press release.
Anniversary
The current year will be devoted to strengthening the collections, the statement said. A full global relaunch is planned for mid-2026, with a renewed emphasis on the brand’s core identity and celebrated heritage. Founded just 70 years ago, the watch brand has changed owners many times since 2000.
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Since 2013, Corum has belonged to the Hong Kong-based Citychamp Watch & Jewellery group. The latter has agreed to sell off this flagship watchmaker, whose activity has been considerably reduced in recent years.
Adapted from French by DeepL/ac
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