Beer sales decline again in Switzerland

Published on November 26, 2025

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Swissinfo
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The downturn in the Swiss beer market continues. In the last brewing year 2024/25 (as of end September), beer sales including non-alcoholic beers shrank by 1.8% to 4.72 million hectolitres. + Get the most important news from Switzerland in your inbox The boom in craft beers is declining. On the other hand, demand for traditional beer styles such as lager, pale ale and increasingly pilsner is on the rise again, the Swiss Brewers' Association (SBV) announced to the media in Zurich on Thursday. Non-alcoholic beer is included in the figures for the first time. In contrast to alcoholic beer, the output of non-alcoholic beer grew by 13% to 353,307 hectolitres, bringing the share of non-alcoholic beer to 7.5% after 7% in the previous year. Without the non-alcoholic beers, the situation looks even bleaker. Sales of beer with alcohol fell by 2.8% to 4.37 million hectolitres. Gastronomy continues to slow down The catering trade continued to suffer. The proportion of beer sales accounted for ... Full story here Are you the author?

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