The Italian competition authority announced on Wednesday that it had opened an investigation into Philip Morris Italia for promoting smoke-free electronic cigarettes. + Get the most important news from Switzerland in your inbox The Italian subsidiary of the major American cigarette manufacturer, whose operational headquarters are in Lausanne, is suspected of “incorrect commercial practices” after promising “a smoke-free future” or "smoke-free products”. These expressions could prove to be “unclear and misleading for consumers, as they refer to products which, although they do not burn, are not free from possible harmful effects on health, are no less harmful than others and can be addictive”, the authority said in a press release. Agents of the competition authority, accompanied by the financial police, searched two Philip Morris sites in Italy on Tuesday, according to the statement. In France, the cigarette-maker’s subsidiary was fined €500,000 (CHF465,000) in early 2025 for ...
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