| Giordano Cremonese joined his parents’ garment business back in 1972 and in the subsequent years led the company to soaring new heights. Headquartered in the Dolomites, in northern Italy, MVC Group is today one of Italy’s, if not the world’s, most historic sportswear companies, with its three brands focused on the great outdoors: Sportful, Karpos, and the jewel in the MVC crown, the storied Italian cycling brand Castelli. To further boost growth and international expansion, the group recently opened a new chapter, when Equinox Investments, a local private equity firm, came onboard as a strategic partner. Yet despite this recent shift in operations, and the business’s steady ascension, family values still lie at the heart of MVC Group, thanks to the determination and entrepreneurial spirit of Giordano and his children, the next generation of Cremoneses. www.group.pictet/wealth-management |
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