| Dr. Bylund (Mises.org/Bylund) observes that students, when selecting entrepreneurial projects for his course, lean heavily towards consumer products and services. Does this represent smart entrepreneurial thinking, or not? Is it biased by (lack of) marketplace experience? Is it biased by media reporting and “buzz”? And what can practicing entrepreneurs learn from a reasoned analysis of the profit opportunities in Business-to-Business ventures compared to Business-to-Consumer ventures?
Show Notes: https://mises.org/library/bylund-entrepreneurial-opportunity-b2b-versus-b2c B2B, B2C, and B2B2C (in PDF): https://Mises.org/E4E_26_PDF Economics For Entrepreneurs is also available on… |
Per Bylund, PhD, is a Fellow of the Mises Institute and Assistant Professor of Entrepreneurship & Records-Johnston Professor of Free Enterprise in the School of Entrepreneurship in the Spears School of Business at Oklahoma State University, and an Associate Fellow of the Ratio Institute in Stockholm.
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