| In a recently published paper titled “Subjective Value In Entrepreneurship,” Professors Bylund and Packard apply the principle of subjective value to generate significant new avenues of thinking for entrepreneurial businesses to pursue. Show notes: https://mises.org/library/bylund-and-mark-packard-radically-reshaping-business-thinking-subjective-value “Subjective Value In Entrepreneurship” by Mark Packard and Per Bylund (PDF): https://Mises.org/E4B_108_Article “The Value Generation Business Model” (video): https://Mises.org/E4B_108_Video Corresponding PowerPoint (https://Mises.org/E4B_108_PPT) and Keynote Slides (https://Mises.org/E4B_108_Key) “The Austrian Business Model” (video): https://Mises.org/E4B_108_ABM |
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Per Bylund, PhD, is a Fellow of the Mises Institute and Assistant Professor of Entrepreneurship & Records-Johnston Professor of Free Enterprise in the School of Entrepreneurship in the Spears School of Business at Oklahoma State University, and an Associate Fellow of the Ratio Institute in Stockholm.
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