The CEO of Kägi, a Swiss company best known for its iconic chocolate wafers, says the company is facing difficult times. Kägi is a quintessential Swiss company. Founded nearly a century ago and long family‑run, it is now owned by a US conglomerate. Its traditional chocolate wafer biscuits are closely linked to the image of Switzerland, and the Swiss flag is part of its logo. Since 2024 it has been led by Cédric El-Idrissi, best known to the public as a former hurdler who qualified for the 2004 Olympic Games. Over the past 18 months El-Idrissi has had to navigate a complex environment, including higher prices of raw materials and tariffs imposed on its exports to the United States, one of its main markets. Swissinfo sat down with El-Idrissi at Kägi’s headquarters and production site in Lichtensteig, canton St Gallen, in northeastern Switzerland to discuss why being Swiss comes with extra costs and how being an Olympian helped teach him how to run a company. Swissinfo: You took over ...
Full story here
Are you the author?
Previous post
See more for
Next post
Tags: Featured,newsletter
Home › 3) Swiss Markets and News › 3.) Swissinfo Business and Economy › Former Olympian CEO on hurdles facing Swiss confectioner Kägi
Previous post
Next post
Former Olympian CEO on hurdles facing Swiss confectioner Kägi
Published on March 28, 2026
Permanent link to this article: https://snbchf.com/2026/03/former-olympian-ceo-hurdles-facing-swiss-confectioner-kagi/
Receive a Daily Mail from this Blog
Live Currency Cross Rates
On Swiss National Bank
-
SNB Sight Deposits: decreased by 5.7 billion francs compared to the previous week
19 days ago -
SNB’s Chairman Schlegel: A few months of negative inflation wouldn’t be a problem
2026-01-21 -
2025-07-31 – Interim results of the Swiss National Bank as at 30 June 2025
2025-07-31 -
SNB Brings Back Zero Percent Interest Rates
2025-06-26 -
Hold-up sur l’eau potable (2/2) : la supercherie de « l’hydrogène vert ». Par Vincent Held
2025-06-24
Main SNB Background Info
-
SNB Sight Deposits: decreased by 5.7 billion francs compared to the previous week
19 days ago -
The Secret History Of The Banking Crisis
2017-08-14 -
SNB Balance Sheet Now Over 100 percent GDP
2016-08-29 -
The relationship between CHF and gold
2016-07-23 -
CHF Price Movements: Correlations between CHF and the German Economy
2016-07-22
Featured and recent
-
Switzerland remains ‘positive’ on the WTO despite ‘worries’ -
The Swiss medical breakthrough that cured the ‘cretins of the Alps’ -
Riesen Skandal im Bundestag! Grüne entlarvt ihre antidemokratische Gesinnung! -
Iran vs. USA – Ist Trump kein Friedenspräsident? #trump #iran #usa #irankonflikt #irankrieg -
Former Olympian CEO on hurdles facing Swiss confectioner Kägi -
Die Optionsgriechen (Greeks) – Komplettanleitung -
Eil: Collien Fernandes Story bricht zusammen: Gericht in Palma setzt Verfahren aus! -
“Propaganda statt Wissenschaft!” Plagiatsjäger knöpft sich HateAid vor! -
Stellvertreterkriege – Finanzkriege – Wirtschaftskriege – Ukraine, Russland – Iran, Israel, USA -
Schon wieder!! Wahlmanipulationen immer häufiger!
More from this category
Switzerland remains ‘positive’ on the WTO despite ‘worries’28 Mar 2026
The Swiss medical breakthrough that cured the ‘cretins of the Alps’28 Mar 2026
Former Olympian CEO on hurdles facing Swiss confectioner Kägi 28 Mar 2026
Science podcast: cracking the chip code27 Mar 2026
Geopolitical Headlines Can Be Hazardous To Your Wealth27 Mar 2026
Rubino: Fiat Currencies Are In A Death Spiral27 Mar 2026
Women harvest hope as extremist threat grows in Benin27 Mar 2026
US circumvents Swiss payment freeze for Patriot air-defence system26 Mar 2026
Fuel prices continue to rise in Switzerland26 Mar 2026
Hope Wanes, USD Little Changed while Bonds and Stocks Weaken26 Mar 2026
Geneva proposes payment to winegrowers to avoid losing its vineyards26 Mar 2026
DZ BANK and KfW Complete German Digital Bond Issuance via Blockchain26 Mar 2026
Euroairport Basel-Mulhouse announces eight new destinations for summer26 Mar 2026
Unemployment Flashes A 100% Recession Warning26 Mar 2026
- The Immorality of Trump’s War with Iran Matters
25 Mar 2026
Trump’s headwear psychoanalysed, ICE agents at airports, and Iran oil sanctions25 Mar 2026
- The Mistaken Identity of Prediction Markets
25 Mar 2026
- Individualism in Rothbard’s Natural Rights Libertarianism
25 Mar 2026
- The Iran War Brings More Inflation and New Strength to the Yuan
25 Mar 2026
Thoughts on the Dollar25 Mar 2026












