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Swiss retail resilient despite difficult economic climate

The Swiss retail sector proved resilient last year, with sales boosted by rising real wages. According to UBS economists, the sector should continue on this path in 2026. +Get the most important news from Switzerland in your inbox Nominal sales in the Swiss retail sector will have grown by 1% by 2025, according to the UBS Retail Outlook study, carried out in collaboration with the consultancy Fuhrer & Hotz and unveiled on Wednesday. In real terms, adjusted for inflation, growth was 1.8%. The fall in prices is estimated at around 0.8% on average. Real wage growth, driven by pay rises and lower inflation, was a major support for the sector, as was the continuing solid situation on the labour market. The non-food retail sector grew by 2.6% in real terms last year, and sales should continue to rise in 2026, albeit at a slower pace than last year. However, the situation remains tense in certain sectors that are particularly exposed to foreign competition, such as clothing and footwear. Full story here Are you the author?
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