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Swiss tobacco ad ban to protect minors to begin in 2027

The new rules on tobacco advertising to protect children adopted by the Swiss parliament this summer should come into force at the beginning of 2027. On Friday, the government launched an official consultation process. +Get the most important news from Switzerland in your inbox This represents a step towards the introduction of the restrictions on tobacco and nicotine advertising decided by Swiss voters, said the Federal Council in a press release. In February 2022, voters and cantons approved the popular initiative "Children and young people without tobacco advertising". It called for a ban on "all forms of tobacco advertising accessible to children". After lengthy negotiations, parliament opted for a middle path. Advertising in newspapers and magazines will be banned, unless the advertising is inside publications sold mainly by subscription and the readership consists of at least 98% adults. Proof of age Revision of the law requires changes to the Tobacco Products Ordinance in ... Full story here Are you the author?
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