Lessons from the US-Swiss tariff dispute: when the ends justify the means

Tariff negotiations with the United States have been a steep learning curve for Switzerland and its trade diplomacy — and an unprecedented rollercoaster ride, concludes Matthias Pfander, a business correspondent for Swiss public TV, SRF. First came the shock in April: Switzerland appeared high up on Donald Trump’s tariff list during the specially staged “Liberation Day” in the White House Rose Garden. Then came relief when the threatened 31% tariffs were temporarily suspended, opening a window for negotiations. Soon, early successes trickled in: Swiss President Karin Keller-Sutter managed to hold initial top-level talks, and Switzerland seemed well-positioned for a deal. This led to near-euphoria and pride, with even Keller-Sutter’s excellent English skills being praised as a major asset. More tactical ingenuity But celebrations were premature: Switzerland was hit with 39% tariffs — as the only Western country with such a high rate — and felt Trump’s unpredictability in full force. Full story here Are you the author? Previous post See more for 3.) Swissinfo Business and Economy Next post
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