Swatch CEO Nick Hayek accuses the Swiss federal government of a lack of leadership in the tariff dispute with the United States. +Get the most important news from Switzerland in your inbox Switzerland showed signs of weakness and panicked before the eyes of the whole planet, he says: in his opinion, the government should have shown strength instead, for example by introducing tariffs on gold exports. “Shortly after Swiss President Karin Keller-Sutter announced that everything would be fine, exactly the opposite happened,” the 70-year-old said in an interview published by the NZZamSonntag. “But what matters is not what happened in the previous 60 or 90 days, but how Switzerland reacted to the reversal and the sudden increase in customs duties to 39%. And that is precisely where leadership comes in.” “The official reaction was: we are small, we are weak, we have no counter-arguments. A Chinese businessman from Beijing, who came to lunch with me a few days later, asked me what was ...
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Swatch CEO on tariffs: ‘whole world saw Switzerland panic’
Published on September 15, 2025
Permanent link to this article: https://snbchf.com/2025/09/swatch-ceo-tariffs-world-saw-switzerland-panic/
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