Zurich is exploring ways to promote the city to foreign visitors whilst avoiding the problem of overtourism, which afflicts other cities in Europe.
+Get the most important news from Switzerland in your inbox
A study commissioned by Zurich Tourism, called “Rethinking Tourism”, outlines a broad vision city tourists to allow for more sustainable development for the industry.
+ Swiss tourist hotspot considers day tripper fees
Visitors should be able to feel like locals for a while, counsels the study adding that there is much more to tourism in the city of Zurich than overnight and day visitors.
Local residents also contribute to tourism by attending events and eating in restaurants.
This new approach, known in technical jargon as the “visitor economy”, should lead to a holistic development of tourism and prevent negative side effects such as the overtourism.
More
Translated from German by DeepL/mga
This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles.
If you want to know more about how we work, have a look here, if you want to learn more about how we use technology, click here, and if you have feedback on this news story please write to [email protected].
Tags: Featured,newsletter