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A recent purchase shows how hard it is to trust product packaging

Volkswagen shocked the world when it was revealed it was cheating on emissions tests on a grand scale. Now some television makers may be gaming the energy efficiency ratings of some of their televisions, according to the Economist.

In their efforts to compete and sell more, some brands decide to cut corners. Sometime transgressions are major, like at Volkswagen. However, much of the time they are minor, perfectly legal things, that just make you feel like you have been short changed.

A recent trip to a Swiss supermarket, revealed one such example, in the form of misleading packaging. The 30 second video below illustrates.

The box of fruit bars above, retails for CHF 3.80, which is US$ 3.83. Most of the purchase turned out to be air. The product’s weight is clearly displayed, but it’s difficult to respond intuitively to weight.

Another brand employing a similar high-air-to-product-ratio strategy is Toblerone. When the exchange rate went against it in the UK, instead of hiking the price, the company came out with a modified chocolate bar with fewer peaks.


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About Le News
Le News
The newspaper Le News is a free, quality, local English language newspaper launched on 31 October 2013. Le News fills a gap in local Swiss media for the numerous English-speakers living and visiting Switzerland. In late January 2015 we decided to put our print medium on hold and focus on our digital media presence.
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