| SWI swissinfo.ch is a team of journalists producing content in ten languages for an international audience. This multilingual work environment is inspiring and enriching but also comes with its special challenges. Take a look behind the scenes in our video and hear directly from our staff members about how they work. The employees of SWI swissinfo.ch come from many parts of the world. Around 15 languages are spoken across our departments. Our journalists' perspectives and cultural backgrounds are correspondingly diverse. This opens up new opportunities when researching and monitoring the important issues and debates around the world. SWI swissinfo.ch benefits from this diversity not just in the production of content but also in making it accessible in other languages. Not all stories can simply be translated and often require careful adaptation and editing keeping the cultural codes of the different target audiences in mind. Most articles are not published in all ten languages. Instead, our journalists choose and adapt content that is relevant to their target audience and region. --- swissinfo.ch is the international branch of the Swiss Broadcasting Corporation (SBC). Its role is to report on Switzerland and to provide a Swiss perspective on international events. For more articles, interviews and videos visit swissinfo.ch or subscribe to our YouTube channel: Website: http://www.swissinfo.ch Channel: http://www.youtube.com/swissinfovideos Subscribe: http://www.youtube.com/subscription_center?add_user=swissinfovideos |
SWI swissinfo.ch – the international service of the Swiss Broadcasting Corporation (SBC).
Since 1999, swissinfo.ch has fulfilled the federal government’s mandate to distribute information about Switzerland internationally, supplementing the online offerings of the radio and television stations of the SBC. Today, the international service is directed above all at an international audience interested in Switzerland, as well as at Swiss citizens living abroad.
Tags: Featured
