Data is sometimes referred to as today’s most valuable commodity. Given the technologically focused world around us, data is generated with almost everything we do or consume, whether you use Apple Pay to purchase goods from a retail outfit or use a credit card for your Uber Eats order. It is, in other words, largely unavoidable to create a digital footprint. This continuously produced data is often monitored, retained, repackaged, and resold to third parties—including the federal government—by shadowy organizations referred to as data brokers.
A data broker is a business that aggregates information from several sources or enriches, cleanses, or analyzes this information, according to Gartner. As third parties, data brokers do not have the same financial incentives to protect consumer data
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