RankUP
The next-level SEO solution
Dear Friends,
I am currently following the Startup Accelerator Program by an accelerator called "Founders Institute". Within this program, I will be creating a new company called Innobia that sells our main product "RankUP".
The idea of RankUP is to leverage on existing functionality that most of you already know from our websites SNBCHF and Economicblogs.org.
These sites are already today able to do the following:
- Aggregate content like articles from other websites or videos from Youtube and put it into our website.
- Filter content on freely definable keywords.
Example: we could define the keyword "Swiss National Bank" or "SNB" and our software only finds articles with this keyword, either in the title or inside the full text. Then writes the content into the category SNB.
- New content is always published again - and this automatically.
Therefore it is a "keyword-based auto-blogger", it is the core of RankUP. In terms of a startup; it is already a Minimum Viable Product (MVP).
While SNBCHF and Economicblogs are used for spreading our authors' ideas to a wider audience, we have taken now the steps towards a more "commercial business".
We are now providing the auto-blogger to any business that would an own blog to achieve a higher Google ranking, hence we are entering Search Engine Optimization (SEO). A blog has the potential to increase the traffic to the site by 300% to 800%.
It is important to use the keyword functionality in (2) to publish the content that is really relevant for the client. Only focusing on relevant content, the Google ranking can be improved. But this is easy with RankUP.
I am using this occasion to celebrate that passed the next step in this challenging startup program, the Mentors Idea Review.
For anybody interested in doing a startup, I also share some feedback that I obtained from these mentors:
- Investors want to see hard numbers, like the one you see above
"increase the traffic to the site by 300% to 800%".
- Investors want to see how big the market is and at which rate it grows.
We are target small Swiss companies that are open to new technologies.
The whole SEO market in the U.S. is about $80bn; this implies $4bn for Switzerland.
The share of small companies in Switzerland is 40% in terms of employees, hence 1.5 billion Swiss Francs. (Remember in German a billion = 1 Milliarde :-).
Our segment is about half of it, given that we only focus on one SEO area, the so-called Digital Marketing and on customers that are open to new technology.
At the end, we arrive at a market size of 200-500 million CHF that these companies are spending today in Digital Marketing. The growth rate in Digital Marketing has been 17% in 2021 and is expected to be 13% in 2022.
Do not hesitate to provide feedback and feel free to ask any question.
Yours George Morgan (pen name Dorgan).
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There are some existing solutions
- Google Adwords expensive
- Writing and distributing own articles and blogs is a lot of work
- Copywriting and Backlink Building is expensive manual work
- And even if you did so, your content is aging
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Solution: Smart content engine
Using our tools, automated content and publishing, we can solve the problems:
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- Increase the traffic to your website
- Generate high-value traffic
- Easy content curation using WordPress
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- Fully automated with small manual effort
- Quick way to include, exclude content
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