Tag Archive: Neue Zürcher Zeitung

Most young Swiss keep informed online

Social media is becoming increasingly dominant in the Swiss media industry, controlling not only consumer habits but also the advertising market. In addition, television is dying. These are the findings of the latest “Yearbook Quality of the Media” by the University of Zurich. They are strong, they are dominant, they have money – and they are located outside the Swiss sphere of influence: the internet giants or “tech intermediaries”.

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