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Young brands aim to make mark at Geneva Watch Days fair

The Geneva Watch Days, which runs the whole week, brings together 71 watch brands, the majority of which are emerging labels. For these companies seeking visibility, the event offers a relatively accessible entry point into the world of luxury, where the "Swiss Made" label remains an asset but doesn't guarantee success. Young brands are flocking to Geneva: 60% of the brands present are less than 25 years old. Companies come seeking visibility, to meet clients and build networks, with an average investment of less than CHF50,000. This sum is relatively modest for the sector. "If you go to a classic watch fair, you're looking at spending at least CHF300,000 to CHF400,000. And we're talking millions when it comes to major fairs," said Jean-Christophe Babin, president of the Geneva Watch Days. Exhibitors also have a great deal of freedom, choosing between hotel suites and spaces set up directly on the docks. To stand out in a constantly evolving luxury market, young brands are focusing ... Full story here Are you the author?
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