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Swiss fragrance firm Givaudan plans expansion in Morocco

Givaudan is opening a new development centre for its Fragrances and Beauty division in Casablanca, on Morocco’s west coast. The Vernier-based fragrance and flavour giant aims to meet growing demand in Africa, the Middle East and South Asia. "Having been established in this country since March 2025, Givaudan is now expanding its presence through local fragrance development capabilities and a dedicated sales team serving clients in the Maghreb and West Africa," wrote the company in a press release issued on Thursday. No financial details have been disclosed regarding the new centre, which “houses modern application and perfumery laboratories, as well as a development department and office space, enabling faster innovation in the fields of fragrances for fabric care, household products, hygiene products and fine fragrances”. A team of evaluators and marketing managers is also based on site. + ‘The science of smell is simply amazing’ Maurizio Volpi, president of the Fragrances and ... Full story here Are you the author?
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