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Villars CEO: ‘The key is to boost our visibility while keeping costs under control’

Villars CEO Nicolas Forget says the Swiss chocolate maker will stay in Switzerland despite rising costs. Forget, who has been at the head of Villars Maître Chocolatier since July 2025, wants to raise the international profile of the chocolate manufacturer. In an interview with Swissinfo at the company’s Fribourg headquarters, the Frenchman explains why soaring cocoa prices, geopolitical tensions and rising protectionism could make that a difficult task. Swissinfo: Before becoming CEO of Villars Maître Chocolatier, you held the position of director of transformation. What did that involve? Nicolas Forget: I joined Villars with a mandate to take over the running of the company. I initially held a seven-month transitional role, to settle into life in Switzerland, meet the teams and carry out an assessment. This role enabled me to gain an in-depth understanding of the company, its brand, its products and its challenges, in both the consumer and professional sectors, particularly among ... Full story here Are you the author?
About Swissinfo
Swissinfo
SWI swissinfo.ch – the international service of the Swiss Broadcasting Corporation (SBC). Since 1999, swissinfo.ch has fulfilled the federal government’s mandate to distribute information about Switzerland internationally, supplementing the online offerings of the radio and television stations of the SBC. Today, the international service is directed above all at an international audience interested in Switzerland, as well as at Swiss citizens living abroad.
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