The Swiss group wants to be valued as a global wealth manager rather than a European bank. But it lags far behind its Wall Street rivals. UBS wants to convince investors it is not just a European bank. First, it has to prove it can make more money in America. A national banking licence and a return to client inflows have given the Swiss bank’s US wealth business cause for optimism after a bruising period of adviser departures, weak profitability and an internal overhaul. But UBS remains far from matching Wall Street rivals in the world’s richest wealth market, and proposed Swiss capital rules threaten to make its US operations more expensive just as it tries to close the gap. Investors have long seen the potential prize. When Cevian Capital disclosed a €1.2 billion (CHF1.1 billion) stake in late 2023, the activist investor’s co-founder Lars Förberg argued that the bank was being valued “like an average European bank, not as a leading global wealth manager”. Closing the valuation ...
Full story here
Are you the author?
Previous post
See more for
Next post
Tags: Featured,newsletter
Home › 3) Swiss Markets and News › 3.) Swissinfo Business and Economy › UBS tries to crack the American market at last
Permanent link to this article: https://snbchf.com/2026/07/ubs-tries-crack-american-market/
Receive a Daily Mail from this Blog
Live Currency Cross Rates
On Swiss National Bank
-
SNB Sight Deposits: is stable 0.0 billion francs compared to the previous week
2026-07-28 -
Household wealth in 2025
2026-04-28 -
Heads up for NZD and CHF traders, RBNZ Gov Breman and SNB Chair Schlegel to speak
2026-04-15 -
Swiss franc appreciation has led to tighter monetary conditions – SNB minutes
2026-04-16 -
SNB’s Chairman Schlegel: A few months of negative inflation wouldn’t be a problem
2026-01-21
Main SNB Background Info
-
SNB Sight Deposits: is stable 0.0 billion francs compared to the previous week
2026-07-28 -
The Secret History Of The Banking Crisis
2017-08-14 -
SNB Balance Sheet Now Over 100 percent GDP
2016-08-29 -
The relationship between CHF and gold
2016-07-23 -
CHF Price Movements: Correlations between CHF and the German Economy
2016-07-22
Featured and recent
-
Swiss firms fear exclusion from EU innovation procurement -
Swiss trade union calls for 2.5% pay raise -
US Dollar Bid Ahead of ECB Rate Hike -
Swiss firms ‘in line for $2bn US tariff refunds’ -
China’s high-tech rise puts competitive pressure on Switzerland -
Bessent Threatens ‘I Am The House’: Bond Traders Should Listen -
US medical device company to cut 580 jobs in Switzerland -
Swiss fragrance firm Givaudan plans expansion in Morocco -
Swiss pharma firm Lonza to build new factory in US -
Switzerland bans purchase and import of Sudanese gold
More from this category
Swiss firms fear exclusion from EU innovation procurement10 Sep 2026
Swiss trade union calls for 2.5% pay raise10 Sep 2026
US Dollar Bid Ahead of ECB Rate Hike10 Sep 2026
Swiss firms ‘in line for $2bn US tariff refunds’10 Sep 2026
China’s high-tech rise puts competitive pressure on Switzerland10 Sep 2026
Bessent Threatens ‘I Am The House’: Bond Traders Should Listen10 Sep 2026
US medical device company to cut 580 jobs in Switzerland10 Sep 2026
Swiss fragrance firm Givaudan plans expansion in Morocco10 Sep 2026
Swiss pharma firm Lonza to build new factory in US10 Sep 2026
Switzerland bans purchase and import of Sudanese gold10 Sep 2026
Small Swiss firms asked to help expand wind power9 Sep 2026
Oil Higher, Yen Consolidates, US to Reveal Bond Buyback Plans9 Sep 2026
Is Warsh Setting Up A Policy Error?9 Sep 2026
Geneva vs Zurich: which is the better safe haven?9 Sep 2026
Hike Or Hold? Debating The Coming Fed Decision9 Sep 2026
Swiss oddities8 Sep 2026
Why Switzerland has such low interest rates8 Sep 2026
The week in Switzerland8 Sep 2026
Yen Short Squeeze Runs into Middle East War Escalation8 Sep 2026
Yield Curve Tells Us More Than We Think8 Sep 2026










