JURA CEO: ‘coffee consumption has become a global phenomenon’

As CEO of the JURA coffee machine maker, Emanuel Probst has transformed the company from a Swiss business into a global one. He says that shift will continue. Over the past three decades, JURA has evolved from a debt-ridden, multi-product company into one of the world’s leading brands of premium “bean-to-cup” fully automatic coffee machines, increasing its sales by a factor of more than ten. Swissinfo met JURA’s long-standing CEO, Emanuel Probst, at the company’s headquarters in Niederbuchsiten, canton Solothurn. A strong supporter of globalisation, Probst says that the company’s future is to continue to expand internationally, including in the US. Swissinfo: At a time of tariffs, a strong Swiss franc, and geopolitical instability, what are your main challenges and opportunities? Emanuel Probst: Our biggest challenge is the growing threat to globalisation, including the new American import tariffs, because globalisation has been one of the best developments for the world over the ... Full story here Are you the author? Previous post See more for 3.) Swissinfo Business and Economy Next post
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